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31 March 2017 - 15:07, by , in Software Localization, Comments off

Can’t Read, Won’t Buy

 72% of consumers spend most of their time online (if not all) on websites in their own language. The same percentage also acknowledged being more likely to buy a product if the information is available in their own language. (Source: by Common Sense Advisory)

So, are you speaking the same language as your customers?

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